Job prospects Marketing Researcher in Ontario

Explore current and future job prospects for people working as a "marketing researcher" in Ontario or across Canada.

Job opportunities in Ontario

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Business development officers and market researchers and analysts (NOC 41402) in Ontario for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are several unemployed workers with recent experience in this occupation.

Here are some key facts about Business development officers and market researchers and analysts in Ontario:

• Approximately 14,150 people work in this occupation.
• Business development officers and market researchers and analysts mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
  • Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 9%
  • Computer systems design services (NAICS 5415): 9%
  • Wholesale trade (NAICS 41): 8%
  • Other retail stores (NAICS 44-45, except 445): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 92% compared to 81% for all occupations
  • Part-time workers: 8% compared to 19% for all occupations
• 73% of business development officers and market researchers and analysts work all year, while 27% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 43 weeks for all occupations.
• 13% of business development officers and market researchers and analysts are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 54% compared to 52% for all occupations
  • Women: 46% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 9% for all occupations
  • high school diploma or equivalent: 12% compared to 25% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 15% compared to 22% for all occupations
  • bachelor's degree: 43% compared to 24% for all occupations
  • university certificate, degree or diploma above bachelor level: 27% compared to 13% for all occupations

Breakdown by region

Explore job prospects in Ontario by economic region.

Source Labour Market Information | Prospects Methodology