Job prospects Marketing Consultant - Market Research in the Lethbridge–Medicine Hat Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Lethbridge–Medicine Hat Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Lethbridge - Medicine Hat region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Lethbridge - Medicine Hat region:

• Approximately 510 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 22%
  • Professional, scientific and technical services (NAICS 54): 16%
  • Other services (except public administration) (NAICS 81): 15%
  • Retail Trade (NAICS 44-45): 13%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

Source Labour Market Information | Prospects Methodology