Job prospects Marketing Data Analyst in the Wood Buffalo–Cold Lake Region

Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Wood Buffalo–Cold Lake Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Balanced

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Wood Buffalo–Cold Lake Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Limited

The employment outlook will be limited for Program leaders and instructors in recreation, sport and fitness (NOC 54100) in the Wood Buffalo - Cold Lake region for the 2023-2025 period.

The following factors contributed to this outlook:

  • Employment decline will lead to the loss of some positions.
  • Not many positions will become available due to retirements.
  • High employee turnover in this occupation could lead to additional employment opportunities.

Higher for longer than expected inflation will result is less disposable income for consumers and may reduce the demand for in-person program leaders and recreation, sport and fitness instructors. 

Additionally, virtual or online services expanded significantly through the pandemic, allowing people to access similar services from the comfort of their homes.

Here are some key facts about Program leaders and instructors in recreation, sport and fitness in the Wood Buffalo - Cold Lake region:

  • Approximately 250 people worked in this occupation in May 2021.
  • Program leaders and instructors in recreation, sport and fitness mainly work in the following sectors:
    • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 75%
    • Nursing and residential care facilities and social assistance (NAICS 623-624): 9%
    • Educational services (NAICS 61): 7%
    • Other services (except public administration) (NAICS 81): 6%

Source Labour Market Information | Prospects Methodology

Labour market conditions over the next 10 years

Learn more

Labour Market Information Survey
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