Job prospects Director, Communications in the Saint John–St. Stephen Region

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Over the past few years (2021-2023), the labour market was balanced for Advertising, marketing and public relations managers in the Saint John–St. Stephen Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be limited for Advertising, marketing and public relations managers (NOC 10022) in the Saint John - St. Stephen region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment decline will lead to the loss of some positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• Advertising, marketing and public relations managers are employed by commercial institutions, government departments, and in advertising and public relations firms.
• Several years of experience working in advertising, marketing, and public relations will enhance employment prospects.
• Knowledge of both French and English is generally required.

Here are some key facts about Advertising, marketing and public relations managers in the Saint John - St. Stephen region:

• Approximately 250 people worked in this occupation in May 2021.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 37%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 15%
  • Retail Trade (NAICS 44-45): 13%
  • Educational services (NAICS 61): 10%
  • Other services (except public administration) (NAICS 81): 8%

Source Labour Market Information | Prospects Methodology