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director, marketing
Title posted on Jobillico - Marketing Manager
Posted on November 12, 2024 by Employer details Mazars
Job details
<p><span><span><span>Forvis Mazars is a global Top 10 audit and advisory network composed of two independent partnerships with over 40,000 people in more than 100 countries. </span></span></span></p><p><span><span><span>Our firm in Canada, with offices in Montreal, Outaouais, and Toronto, brings together nearly 200 professionals offering a full range of services in the audit, accounting, tax, and advisory.</span></span></span></p><p><span><span><span><span><span><b>About the Role</b></span></span></span></span></span></p><p><span><span><span>As Marketing Manager, you will lead a team dedicated to designing, implementing and optimizing the marketing strategies of a fast-growing accounting firm. Your role will be essential in strengthening the brand, attracting new customers and retaining existing ones. You will work closely with partners, business line leaders and support departments to align marketing efforts with the firm's overall business objectives.</span></span></span></p><p><span><span><span>This strategic position combines business development, digital transformation and brand management, while placing the customer experience (internal and external) at the heart of all actions. Expertise in digital marketing, brand management and communications, as well as knowledge of professional services (accounting, auditing, tax), will be essential for success in this role.</span></span></span></p><p><span><span><span>This position requires a passionate individual with strong organizational and project management skills - well-organized, structured, results- and solutions-oriented, who thrives on action and can build relationships within cross-functional teams.</span></span></span></p><p><span><span><span><span><span><b>Your responsibilities</b></span></span></span></span></span></p><ul><li><span><span><span>Develop and execute comprehensive marketing strategies for Canada. </span></span></span></li><li><span><span><span>Manage digital marketing deployment to generate traffic and increase visibility.</span></span></span></li><li><span><span><span>Oversee the creation of relevant content (articles, case studies, infographics) </span></span></span></li><li><span><span><span>Collaborate with different teams to identify customer needs and design targeted campaigns to generate leads.</span></span></span></li><li><span><span><span>Organize and coordinate events (seminars, conferences) to raise the firm's profile.</span></span></span></li><li><span><span><span>Lead the marketing team, encourage talent development and ensure effective task allocation.</span></span></span></li><li><span><span><span>Manage the marketing budget, maximize ROI and monitor campaign performance.</span></span></span></li><li><span><span><span>Maintain links with international teams and optimize marketing team processes.</span></span></span></li><li><span><span><span>Refining the brand's positioning as an industry leader, while strengthening its reputation in specific niches.</span></span></span></li><li><span><span><span>Create strategic alliances to increase visibility and support the employer brand by aligning internal culture and external promise.</span></span></span></li><li><span><span><span>To provide quality service and an in-house customer experience for associates, ensuring case management and peace of mind.</span></span></span></li></ul><p><span><span><span><span><span><b>Your Strategic skills and competencies</b></span></span></span></span></span></p><ul><li><span><span><span>University degree in marketing, business administration or related field, with over 5 years' experience in strategic marketing, ideally in professional services.</span></span></span></li><li><span><span><span>Master's degree (MBA) in strategic marketing, an asset.</span></span></span></li><li><span><span><span>Expertise in digital marketing, with the ability to convert data into concrete, measurable actions.</span></span></span></li><li><span><span><span>So- LocationMontréal, QC
- Workplace information On site
- SalaryNot available
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source Jobillico #14825782
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