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Title posted on indeed.com - Marketing Manager
Posted on November 12, 2024 by Employer details Laurier Optical
Job details
*Overview:* The Marketing Manager at Laurier Optical plays a pivotal role in driving brand awareness, customer engagement, and sales growth across all retail locations. This role requires a blend of strategic thinking, creative innovation, and analytical rigor to manage marketing campaigns, develop customer-centric promotions, and ensure consistency in brand messaging. The Marketing Manager will report to the Regional Director and collaborate closely with the sales, operations, and optometry teams. *Key Responsibilities:* *Strategic Planning and Brand Management* * *Develop and Execute Marketing Strategies:* * Create comprehensive marketing plans that align with Laurier Optical?s business objectives and growth targets. * *Brand Positioning:* * Ensure consistent brand messaging across all channels to enhance Laurier Optical?s market presence as a trusted provider of quality eyewear and eye care services. * *Market Research and Competitive Analysis:* * Conduct market research to identify emerging trends, customer needs, and competitor activities, translating insights into actionable strategies. *Campaign Management* * *Promotional Campaigns:* * Plan and manage seasonal and product-specific promotions (e.g., Back-to-School, Holiday Sales) to drive traffic and increase sales. * *Digital Marketing Campaigns:* * Oversee PPC, SEO, social media, and email marketing campaigns, ensuring optimal performance and ROI. * *Local Store Marketing:* * Develop tailored marketing initiatives for individual locations to cater to specific demographics and regional opportunities. *Content Creation and Management* * *Content Strategy:* * Develop content calendars, ensuring a steady flow of engaging content for social media, blogs, and newsletters. * *Visual and Written Content:* * Collaborate with designers and copywriters to create high-quality marketing materials, including advertisements, brochures, and in-store signage. * *Website and Social Media Management:* * Ensure Laurier Optical?s website and social media platforms are up-to-date, engaging, and optimized for conversions. *Data Analytics and Reporting* * *Performance Monitoring:* * Track the performance of marketing campaigns using analytics tools, providing regular reports to the leadership team. * *Data-Driven Decisions:* * Use data insights to refine strategies, optimize budget allocation, and improve campaign effectiveness. * *Sales Analysis:* * Collaborate with the sales team to analyze sales data and assess the impact of marketing initiatives. *Team Leadership and Collaboration* * *Team Management:* * Lead a team of marketing specialists, providing guidance, training, and performance evaluations. * *Cross-Department Collaboration:* * Work closely with the sales, operations, and optometry teams to ensure marketing strategies support store-level goals and enhance the customer experience. * *Vendor and Agency Management:* * Manage relationships with external agencies and vendors, ensuring high-quality deliverables and adherence to budgets and timelines. *Budgeting and Financial Management* * *Marketing Budget:* * Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives. * *Cost Control:* * Monitor marketing expenses, ensuring all activities remain within budget while maximizing impact. *Innovation and Continuous Improvement* * *Trendspotting:* * Stay updated on industry trends and emerging technologies to ensure Laurier Optical remains ahead of the curve in marketing practices. * *Process Optimization:* * Continuously refine marketing processes and workflows to improve efficiency and effectiveness. Job Types: Full-time, Permanent Pay: From $32.00 per hour Expected hours: 40 per week Benefits: * Dental care * Extended health care * Paid time off Schedule: * Monday to Friday Education: * Bachelor's Degree (required) Experience: * Facebook Advertising: 5 years (required) * Marketing: 5 years (required) Work Locati- LocationOttawa, ON
- Workplace information On site
- Salary$32.00HOUR hourly
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9524691815
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